Blog

11

Mar

2019

#selflove #youdeserveit A Story of Acceptance

Posted by pofeleve


As you all know, we had an event recently to commemorate our second partnership with Ucita Pohan. The event itself was a pre-launched that act as a private viewing show. It was held in mid February. We used that month to also act as our overall theme for this collaborative collection and it was titled Self Love. We could agree that each and everyone of us have a different take on what self love means. It was such a broad theme that we thought why not ask a few of our guests and models what they think self love is. Here is their take on it:

  1. Maria Juliana (entrepreneur): Self love menurut aku adalah ketika kamu bisa menerima segala bentuk kamu.
  2. Sarah Ayu (influencer): Saya suka dengan message nya (self love) karena message nya itu sangat dekat di hati aku. Kecantikannya membentuk badan gimana pun dan ini cocok banget untuk kalian yang mungkin lebih plus size, size nya itu ada dan semua nya cocok.
  3. Soraya Hylmi Ryan (blogger): disini kita sekedar membicarakan tentang kurus gemuk, jerawatan mulus, kaya miskin atau apapun itu. But importantly for self love itu balik lagi ke diri kita sendiri.
  4. Poppy Hanadhy (co-founder Pofeleve, artist manager): Menurut saya luar biasa sekali hashtag itu (self love), karena memang kita harus harus dan harus mencintai diri kita sendiri agar kita bias juga menghargai orang lain. Bagaimana orang lain bisa mencintai kita atau menghargai kita apabila kita tidak mencintai dan menghargai diri kita. Jadi mulailah mencintai diri sendiri.
  5. Ucita Pohan (radio announcer, writer, influencer): Manusia nggak ada yang sempurna, tapi semua orang memiliki kelebihan yang membuat tiap-tiap orang bukan saja sekedar unik, namun juga berharga. Selama ini aku belajar berfokus pada kelebihan yang aku miliki yang bermanfaat bukan hanya untuk diri sendiri tapi juga orang lain. Dan soal penghargaan, buatku kuncinya dimulai dari menerima dan mencintai diri kita sendiri. Self love because you deserve it.
  6. Dian Sudrajat (entrepreneur): Loving yourself is a start of a new life.
  7. Shera Rindra (campaign & social media consultant, creative worker of art & culture): self love menurut saya sendiri adalah bagaimana cara kita embrace ourselves. Menyayangi diri kita seutuhnya dan menerima segala sesuatu yang ada pada diri kita. Jadi tidak hanya terkait pada tubuh saja, tetapi juga kepada pengalaman yang pernah dialami sebelumnya.
  8. Dyah Indrayanti (insurance marketing): Love yourself and the rest will follow.
  9. Putri Kartini (corporate legal of Commonwealth bank): People love us when we love ourselves. And self love simply has to be accepting, including accepting your body. It is you and only you that sets the tone of your mind and life. To be loved we must be loving, and that love begin with OURSELVES.
  10. Desti Wibowo (restaurant manager, chef): Awalnya saya tidak percaya diri dengan postur badan saya yang cukup besar, tapi setelah saya semakin dewasa, saya tidak menjadikan itu sebagai suatu kekurangan. Saya merasa harus bisa menerima diri sendiri, mengintrospeksi diri, memantapkan kelebihan yang saya miliki, mencintai dan merawat diriku sendiri karena ternyata dengan cara itu, dapat meningkatkan kepercayaan diri saya dan bisa menciptakan good vibes tersendiri, dan orang di sekitarku ikut ketularan good vibes nya dan jadi lebih menghargai kelebihan yang saya miliki.

Now that you’ve heard their thoughts about what self love are, what are your thoughts on it. What does it mean to you and how do you apply it in your lives. Tell us through Instagram with the hashtag #selflove #youdeserveit.

5

Mar

2019

The Launch of Pofeleve x Ucita Pohan Vol.2

Posted by pofeleve

It’s back to that time, we decided to bring back our beloved Ucita Pohan for a second collaboration. A little information about her, she is a radio announcer, a great influencer and an inspiring writer. This decision was brought about because not only do we had previously work with her, but because we want to explore and dig deeper into the personality of this energetic, amusing and talented person and how she brought about a change in both her previous work with us and life.

Going from that idea and green light from her, we are finally here. The idea and process of designing the outfits themselves are pretty simple. We brainstormed together through ideas and references. From sketching, selecting fabrics and making samples to the design.

The collection itself is the embodiment of who Ucita is, what she likes when discussing about all things fashion. It is filled with these vibrantly feminine colors which sparks the feeling of falling and landing on a cushion of clouds. A play with different types of fabrics, patterns and even down to the buttons so nothing feels boring and there’s always something to admire.

After all is well and done, 20th February was the launching day of the collection. It was still around Valentine’s Day and the collection is somewhat romantic in a sense. On that day we had private viewing, trunk show and our third Pofeleve Soiree as well. Pourie and Ruang Selatan were supporting this event.

It went warm amongst the guests when Ucita Pohan and Kartika Jahja were discussing about #SelfLove as the concept theme of the event. During trunk show, we used 8 models from different backgrounds, who represented the collection confidently as who they truly are. It was such an inspiring and marvelous event.