Introducing Amelie

Posted by pofeleve


The season has changed, so do our fashion needs. Therefore, we are presenting you a new Fall Winter 2017 collection, Amelie. 

Have you checked them? Aren’t they cute, right? As you can see, this time we have some new shades added to the collection. While on our previous Pofeleve x Ucita Pohan collection we had Maroon and Etaupe as the main colors, now we have the Lint Green, Silver, and Hazelnut colors in the group. Lint Green and Hazelnut for Fall and the Silver for the winter. Also you will easily spot that the play of lines and stripes are still on in the game for this season.

Varied from tops, bottoms, dresses, jumpsuits, to the outers, this collection is classified into the classic and the feminine. The classic part is more content, practical, and versatile. While the feminine is more fun, easy-going, and confident. All of them are combined making a complete character of a girl who is independent, cheerful, smart, and presentable everywhere she goes, which we called her Amelie.

Amelie has been inspired from some fictional self-encouraging charactes from movies like Bridge Jones from Bridget Jones’s Diary and Amélie Poulain from Amélie. All of the characters are females who are kind, hard-working, and have their own sense of justice. Which is a great match with our #pofeleveattitude value. 

This time, we got a chance to ask the founders what is their most favourite piece from Amelie collection, and where will they wear them. Are they on the classic or feminine side?

Poppy Hanadhy

Being an active lady who has to work with many people, Ms. Poppy choose the Whitney Dress as her favourite piece. “I will wear it to evening formal events, it is comfortable and still presentable, why choose fashion or comfort when you can have both”, she said.  

Fe Utomo

Usually she is more into the classic practical piece like shirt and pants, but this time Frida Dress in Lint Green has been successfully steal her attention. She said that she will love to wear Frida Dress for her daily leisure time. Yes, running errands in dress, why not!

Helen Bellina

“Actually i love every single piece of this collection, its versatile. We as a dynamic women yet mobile on a daily basis activities. This collection represents how comfortable should be like. However, since i have to choose one  then the trophy goes to Charloz Jacket. I'd love to wear it from time to time and its so comfortable.”

Holy Veronika

Rather than choosing between Charloz Jacket and Lupi Blouse, Ms. Holy prefer to pairing them up as a set. “It will be perfect to pairing both of them for hangouts. Layering them both will be the best choice that I will do often.”

So, what is your favourite from our Amelie Collection? Well, whether you choose dress or a pair of tops and bottoms, remember that you will never fully dressed without a smile.

Have a nice day!


Wait for the complete collection of Amelie soon.

Would you agree with Ms. Poppy that Whitney Dress is also your favourite dress? Also ask our customer care on WhatsApp for a secret exclusive color, like Black Marvin Playsuit, from Amelie collection.